The Rule of 7 is based on the marketing principle that customers need to see your brand at least 7 times; or more, before they commit to a purchase decision. 

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By organizing brand interactions into shorter, more frequent interactions, people are more likely to remember your brand. And when you think about it, this makes sense. You are more likely to trust and buy into a brand that you are familiar with, after all. The key to the Rule of 7 is simplicity and repetition.

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Unlock the true power of Influencer Marketing by tapping into new audiences, where trust has already been established with your brand's rep. A lot of businesses fail to implement the Rule of 7, jumping from influencer to influencer, hoping to get their brand seen on a wider scale, but not getting the results they were hoping for.  Introductions are nice, but if you're trying to establish a relationship with your rep's audience, you need to maximize The Rule of 7. Smart brands that leverage this psychology recognize that repeat advertising is the secret to success!

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Brand & product reviews are more engaging with unique content that helps your brand stand out from your competitors. And storytelling is one of the most effective strategies for forming memorable connections. It brings people together and engages audiences. Essentially, you should be using The Rule of 7 to continuously remind your audience(s) why your brand is the best!

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By having an engaging, trustworthy influencer continually promote your brand on their social channels also shows how committed they are to your brand... so it must be good, right?! And their followers will soon follow, too!